This past week I listened to a great Webinar that discusses a number of tools in a jammed packed one hour session.  The session is very concise and informative for the small business budget.  You can listen too by clicking on the above link.  Three gentlemen (Ryan Hinricher, Steve Mullen, and Greg Smith) speak on search engine optimization (SEO) for your business Website, to writing press releases, to researching and getting to know your customers.

You learn the importance of link gathering and unique content creation.  A huge emphasis is on blog writing.  They explain how to get started and offer “The Blogging Formula”.  There’s a discussion on writing press releases and how it can build your business.  Furthermore, they highlight the importance of getting to know your customer through proper research. 

I found the connections in the instruction on social media very enlightening.  The connection was made for podcasting through audio files like iTunes.  You can create these files simply through http://www.talkshoe.com.  Likewise, video files are like YouTube loads that can be developed using a basic camcorder.  Podcasting and video casting are on the rise and it is important technology in relating to your niche client base.