It doesn't matter if you are in the Virtual Assistant business or not.  Whatever your business or interest is, it is likely that you want to optimize your presence out on the World Wide Web.  The benefits of marketing and advertising are obvious.  So how do you go about that?  There are many articles and experts out there that can help you.  Just type in the keywords "Search Engine Optimization" and all kinds of related information will pop up.  You can surf around to your heart's content, but it can be overwhelming. 

It has helped me to participate in the forums on VA Networking.  A lady who calls herself "Tiny Queen" has written an excellent article, "Tips on Submitting to Search Engines."  It is very concise and informative.